SEARCH SERVICE

MQI is the first-to-market, globally-oriented, new concept retailer marketplace information search service for a small affordable cost of US$10 per search or the unlimited search for a monthly fee of US$10. (BETA VERSION)

To meet the unmet, specific needs of the small/medium-sized retailers by providing the useful and actionable Key Trade Area market information, easily accessible online by anyone for a small nominal cost.

• Creating and conquering a new “Niche Market”.
• Consumer Characteristics In My Trade Area  & Purchase/Use Behavior Of My Product/Service
• Easy-To-Access/Use Market Information Search Method: One Way and AI-based Voice Two Way Interactive.

Brief on use of the micro-area clustering system

Advanced Site Analysis & AI-based Characteristic Data Analysis Methods and Techniques. Also incorporating the BLOCKCHAIN Technology.

• Analyze the trade area differentiating its sub-areas or different consumer lifestyle groups (i.e., national Census data-based geo-demographic neighborhood lifestyle clusters) within the given trade area which…
• Exhibit distinctively different lifestyle characteristics from one another in terms of their consumer demographics, as well as product purchase and use/consumption patterns.

Some Illustrative MQI Search Conditions & Sample Search Results

(Upon request, a full set of sample search results can be provided.)

Usual Trade Area Analysis Scenario

It is advised:

• To review the operational aspects of the restaurant as below referencing the characteristics of the “La Vie en Rose” group, the representative profile group of the trade area* :
  1. Service method/Store environment Review and Improvement
  2. Offer (e.g. ge/Menu)/Price Assessment and Change/Adjustment
• To implement the feasible marketing/promotions differentiated by the different characteristics of three lifestyle groups, La Vie en Rose and Young Power, as well as the Happy Office Boss area where the current restaurant is located.

Example*:

• Door to Door distribution of leaflets, outdoor promotions and/or Event marketing geared towards the selected Lifestyle Group area(s)
• Distribution of leaflets to, and/or outdoor promotions in the selected Lifestyle Group area(s).
• Address-based direct marketing and, if possible, mobile/email marketing
• Collection of customer address/mobile number for CRM (customer relationship management), as    well as customer geo-lifestyle/product behavior based real time mobile promotions* (e.g., couponing).

*If requested, the needed support can be provided from the MQI Customer Center

Candidate areas for the final location analysis within the 2 KM search area

My Customer (Dot) Distribution Patterns by geo-Lifestyle group* (as shown in color) in the select area

A map showing the distribution patterns of the Top 5 most marketing efficient lifestyle group for my product in the greater Seoul area.

Call for an appointment.