Team

Dr. Min is the top authority across Korea and the U.S. in trade area analysis with over 3 decades of real world experience in information business and trade area analysis, in particular having developed and used the Census-based geo-demographic neighborhood lifestyle clustering system being used as the backbone of the MQI system analysis.

He developed the clustering systems throughout both Korea and the U.S. while working as the CEO of his former company InfoNet Korea, an information marketing company, and at Donnelley Marketing, a D&B Company, in the U.S. and the SK Corp. in Korea.

Education

• Ph.D., Mass Communication, The University of Wisconsin, Madison, Wisconsin, USA.   –
• Bachelor of Arts, International Relations, Seoul National University, Seoul, Korea.
• Tuck Marketing Strategy Executive Program, Amos Tuck School of Business Administration, Dartmouth University, New Hampshire, USA.

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Experience

• President, InfoNet Korea, Inc., a leading DBM/CRM service company, Seoul, Korea
• Chief Officer, Integrated DBM/CRM service & Business Development, SK Group, Seoul, Korea
• Sr. Vice President, Marketing Services, Bronner Slosberg Humphrey (direct marketing agency), Boston, USA.
• Vice President, Research & Marketing Services, Donnelley Marketing (D&B’s direct marketing co.), U.S.A.
• Media Systems Manager, Foote, Cone & Belding (advertising agency), USA.
• Senior Media Planner, Young & Rubicam (advertising agency), USA.

• Chairman (2 terms), Research Council, The Direct Marketing Association (DMA), USA.
• Leadership Committee member, The Promotion Marketing Association (PMA), USA.
• Adjunct Professor, Corporate & Political Communication, Fairfield University, Connecticut, USA.
• “Successful Market Segmentation Tactics”:  Principal author, an industry publication by U.S. DMA.
• Datapro Reports on Marketing Information System: Contributing writer/editor, published by McGRAW HILL.
• “Research & The Customer Lifecycle”:  Co-Author, a U.S. DMA publication

Was active as speaker on the topic of targeted promotion/marketing at the US DMA/PMA/AMA conferences in the U.S. Also spoke many times on target/area marketing and use of Census data by private sector at major conference in Korea, as well as keynote on privacy issues in public hearings held by the Korea Congress

• Database and direct marketing Adviser to Unicef Korea / Senior Adviser to the Korea CRM Association
• Expert committee member of the Korea Census Bureaus’ Statistics Promotion Institute’s Research Center
• Promotion Adviser to Korea National Artist Association and Sr. Adviser to Korea Arirang Globalization Foundation

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